Thursday, March 15, 2012

This is the face of women and guns... who is listening?

Self esteem, empowerment, confidence... words that are always closely associated with women and girls. It is how we see our self, how others judge us by our actions or in actions, and the constant image that is projected by media, political agendas, even how products are marketed to us. Lets talk about my market... the firearms industry. I am a bit bothered that in this current explosion of women and guns, there is a strange mix of empowerment and belittling happening at the same time. For sure the firearms industry wants our consumer dollars, and our husbands are jumping for joy because if mama is buying guns, then the chances go up for hubby to buy more guns too. But there is a constant image of half naked women holding guns wrong, and snickers about pink guns or painted backstraps, even disrespect at the gun counter that separates us from really participating in the mainstream. What has been missed in this entire equation is how women really relate to their guns, which is a direct connection to their self esteem, sense of empowerment and confidence, as it applies in this discussion of women and guns. 











I have a nice glimpse of this social experience. A Girl and A Gun Women's Shooting League has connected me with hundreds of women, all different stages of life and reasons for participating in shooting activities. No matter if it is a woman I meet in person at the range, or the gal I meet on Facebook across the country, we are all bonding in a sisterhood, the common interest of shooting guns because it is fun and we can invoke our own style. It has nothing to do with if we shoot a pink gun (or my color of choice... purple). It has nothing to do with the color of our range bag or the bling on the earmuffs... it has everything to do with personal connections and how those personal touches makes us feel. The explosion of women and guns is a direct connection with the fact that we are embracing "girly" behaviour along side learning a skill set that enables self esteem to blossom into the empowerment and confidence to walk into the gun store, step up to the line or join the discussion.
 

I am proud to be in this community of women (and the men who support us). The talent in the leadership is amazing, the women who are stepping out are inspirational, and the relationships are priceless. This is the face of women and guns... who is listening?

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